Marketing roadshows nationwide for a unique brand experience
Roadshows offer an ideal platform to bring potential customers closer to a product and to make it directly tangible in all its facets. With a roadshow, unique experiences can be created for the defined target group at almost any desired location.
We support our clients in addressing and inspiring their audience.
Our trained personnel ensure that the respective product is presented in an appropriate setting to reach the defined target group.
With a marketing roadshow, the product reaches the customer – directly and target group-oriented. With direct Face2Face communication, the product convinces potential buyers and leaves lasting impressions. The flexible options for use make a roadshow an extremely efficient marketing instrument, no matter whether the campaign is planned in city centres, directly at the retailer’s or at the customer’s location.
We are happy to help you to develop a suitable roadshow to achieve the defined goals.
To make a marketing roadshow a success, we develop creative concepts. Together with our clients, we realise the objectives set. With our package of in-depth knowledge and detailed preparation, we ensure that the right set-up is available for your marketing roadshow.
Please feel free to contact us, and we will start to develop a suitable concept to suit your needs.
Roadshow for MOWI Salmon
Mowi Roadshow
The MOWI truck toured Germany as part of a roadshow, planned and organised by the promotion agency ST-PROMOTIONS. During this promotional campaign, existing and potential customers were able to convince themselves of the quality and flavour of MOWI salmon.
The connection between the international chefs and the curious public was made through the brand ambassadors at the food truck.
The idea behind the roadshow was to give passers-by the opportunity to express their opinion after tasting a MOWI product. To support and visualise this, printed signs with puns and slogans were handed out by the promoters.
The promoters captured the moment with an instant camera so that the pictures could also be posted on social media.
Roadshow for Grundfos
For Grundfos we organized a more practical rather than factual roadshow. The campaign accompanied the product launch for an automatic working lifting system for wastewater. In order to achieve the perfect product placement, the customer wanted to approach the target audience right at the point-of-sale. Therefore, ST-PROMOTIONS provided the whole equipment for a suitable presentation and invited craftsmen and installers, who whilst having a small breakfast were being informed about the product and all its functions. Furthermore, this instruction was followed by a real life demonstration of how to use the product correctly to avoid all potential complication regarding product use.
