Because we care about your needs
The challenges facing Covid-19 are enormous. As consumers are adapting a new normal, advertisers need to find new ways to address their target audience.
As a professional and experienced partner in the field of customer communication, we assist you in making a successful restart. We know, wherever there is change, there is opportunity. As experts in the field of face-to-face marketing, we have developed effective approaches that are successfully boosting direct sales and also increasing brand awareness.
Brands prove their values by taking action
Ausfahrt Autohof
IKEA Promotion Corona
public transport
Promotional activities
at the Autobahn
More than 500 million travellers visit one of the petrol stations and service areas in Germany every year.
Especially on the way to the holidays the service stations register a high number of guests. Take use of this opportunity to address your target group directly.
This year, many Germans will be spending their holidays in Germany. The vast majority will be using their cars for the journey to their holidays at this time.
Use this opportunity to present your product impressively to your customers.
Please ask us about our approaches to present your product.
Shopping safely
at IKEA
The fact that people had missed to visit the Swedish furniture store was clearly shown by the enormous positive response after the lockdown. The IKEA doors in Hamburg remained closed even after the official repealing of the decree of closures. IKEA used this additional time to implement an effective hygienic concept.
Together with the marketing experts of the IKEA stores in Hamburg, we implemented these creative solutions. Following this, we were able to ensure the unique IKEA shopping experience – highly professional and nevertheless on a personal emotional level.
Our experts would be happy to assist you, too.
Promotions
in public transportation
Addressing the passengers in public transportation with masks and distance will be successful and well received.
Use the mobility of your target group for your product. Whether your target group is on its way to work or wants to go shopping – people on the move are open for new ideas and have a positive attitude towards alternations even now. Our well-trained staff equipped with hygiene kits are on duty for your product at stations and in underground and suburban trains.
The opportunities are numerous, both in terms of how you approach your target group and in the choice of a suitable location. We are happy to work out effective concepts for your product that fit your target group.
Take the opportunity to get into direct and personal contact with the group of consumers on which you want to focus.
We are looking forward to your requests.
Promotional campaigns in compliance with the distancing rules
landing nets
Oppo Tasting Berlin
AutoBIFI hoch
Outdoor
approach
Even in this phase of the CORONA pandemic, effective and sympathetic promotional campaigns are possible.
Of course, the safety aspect always has a key role in this context. That’s why we deploy staff who is engaged in disinfecting the surfaces and observing the necessary distance rules, as well as staff who distributes give-aways in landing nets to passers-by. By using landing nets, the required distance can be achieved in a serious and clearly visible manner. The persons addressed accepted this unusual and, for them, new address very sympathetically.
These and similar promotional campaigns can also be implemented for your product quickly and smoothly.
Just get in contact with us.
Product
tasting campaigns
Tasting campaigns are also possible in post-corona times. In addition to a promotional concept special attention has to be paid to hygienic and distancing guidelines. Above all empathy in effective concepts in these times requires to respect the special needs of the relationship to customers and also to the trading partners.
Thus, the consumers’ concerns about unpacked goods must be taken into account, as well as the food retailers’ desire to avoid jam points in the shop.
We take these factors and many others into consideration while planning the campaigns.
Allow us to convince you and get in touch with us.
Innovative
product samplings
In parks and public places, places where people come together, a tool specially developed for these times is used – the steerable remote-controlled box.
With this original and sensational small vehicle, potential customers can be addressed in a charming, playful way completely without direct contact. A sample of your product can be presented to consumers in compliance with the distancing rules.
Interested? Call us or click on the button below to access our callback service.
A carefully designed hygiene concept
Self-test
In order to be able to detect possible infections in advance, we use self-tests as an additional safety measure in combination with the respect of the distance and hygiene rules, with which the promotional staff tests themselves daily before their work starts.
Masks
Whether FFP 2 or surgical mask, our promoters are equipped with the appropriate equipment, depending on the type, location and duration of the operation and are of course instructed in the correct use of the respective masks in advance.
Disinfection
Disinfection not only involves cleaning the surfaces with disposable towels but also includes hand hygiene in particular. We know that disinfecting the hands can prevent infection and contamination with bacteria and viruses.
Distance
To minimize the risk of infection, we strictly ensure that the recommended minimum distance of 1.5 m is maintained everywhere. We communicate these rules of conduct in our training courses and use specific aids to maintain distance such as distancing marks.