In well-stocked supermarkets, they are a familiar sight: charming promoters standing behind beautifully arranged tasting stations, offering delicious samples to customers. But tastings are far more than just an add-on. When executed correctly, they become a highly effective marketing tool that increases brand awareness and positively influences purchasing decisions. Unlike traditional advertising, where consumers receive … read more

Since its foundation in 2006 by Swedish entrepreneurs, the company Vitamin Well has managed to position itself very well on the Swedish market. The unique vitamin drink impresses not only with its surprising taste, but also with its used ingredients and cutting-edge design. Vitamin Well’s vitamin drinks contain many beneficial nutrients such as minerals or … read more