ST-Promotions is an expert in field marketing which consists of marketing activities that involve face-to-face contact.
When launching or relaunching a product, many manufacturers quickly learn about the barriers and the power of retail. To achieve a successful balance for both the manufacturer’s vision and the retailer’s expectations, ideally the approach of shopper marketing should be used. Shopper marketing aims to implement strategies at the point of sale (POS) using proven ….. read more
In order to increase the effectiveness of marketing campaigns, it is worth taking a closer look at the field marketing. We have summarised a number of points that give field marketing a special position in the marketing mix. A. Field marketing is cost-effective Cost-effectiveness is a major advantage of using field marketing. Field marketing helps ….. read more
The summer of 2019 had it all. What could be better than a refreshing and delicious ice cream? As part of a tasting campaign in Munich, Düsseldorf, Hamburg, Frankfurt, Berlin and Hanover, customers of KAUFLAND supermarkets were presented with the unique ice cream “OPPO”. But who doesn’t know this situation? – The heart says yes, ….. read more
Surely there are many good and fast ironers in Düsseldorf. But who is the fastest and dares to break the record? Our customer GANT asked this question as part of a regional POS promotional campaign in the trendy BREUNINGER shopping centre in Düsseldorf. Our promotinal staff was equipped with a small booth on the GANT ….. read more
Professional retail store baggers in the supermarket – in the USA this is quite normal; in Germany we still pack our purchases from the cash tape into the bag ourselves. So it’s nice to know that the Bauer Media Group supports selected supermarkets every year with its bag packing promotions and that brings a big ….. read more
ST-PROMOTIONS as an advisory promotion agency, creates various concepts to transport brand images and messages. One of those concepts is bag packing. We all know this hectic moment when we stand at the checkout and must find our purse, pay the goods, pack our bags or do everything at the same time – so stressful! ….. read more
Due to a successful bag packing campaign in 2013 the Hamburger Abendblatt, Northern Germany’s leading regional newspaper, booked again our agency for this effective marketing campaign. At the end of summer holidays in Northern Germany a bag packing promotion was performed to give a warm welcome back to everyone. In this promotional campaign friendly retail ….. read more
The japanese company SATO Pharmaceuticals choose the nationwide acting promotional staffing agency ST-PROMOTIONS for a nationwide tasting promotional campaign to promote the energy drink Yunker Energy & Health in Germany. These tastings will mainly take place in pharmacies all over Germany. Yunker Energy & Health Yunker Energy is the best-selling nutritional tonic in Japan for ….. read more
To get on consumers minds and directly into their hands we realized with our promoters an in-store sampling campaign for the magazines with the largest turnover of the Bauer Media Group. Bauer Media Group The Bauer Media Group is one of the leading publishing houses in Europe. The company publishes 323 magazines and 109 products online in ….. read more
Pack-In-Service for the Bauer Media Group in a hypermarket in Northern-Germany.