In well-stocked supermarkets, they are a familiar sight: charming promoters standing behind beautifully arranged tasting stations, offering delicious samples to customers. But tastings are far more than just an add-on. When executed correctly, they become a highly effective marketing tool that increases brand awareness and positively influences purchasing decisions. Unlike traditional advertising, where consumers receive … read more

Field marketing has undergone significant changes in recent years – and we strongly believe that this transformation will accelerate in the future. While traditional promotion activities such as tastings and samplings remain highly effective, the evolving customer structure also requires new approaches and ideas. Digitalization, sustainability, and personalized experiences are at the core of successful … read more

Last weekend, I had the wonderful opportunity to participate in the REWE Active City Day and the Women’s Run – an event that is particularly close to my heart. Along with our team from ST-PROMOTIONS, I also took part in the run to support the good cause. It is always nice to see how one … read more

In a culinary spectacle that swept through Asian supermarkets across Germany, we recently partnered with Ajinomoto to bring the essence of Chinese New Year to life. Our promoters skillfully showcased the traditional frying and steaming techniques of Ajinomoto’s renowned gyozas, creating a sensory experience that resonated with shoppers. The aroma of sizzling gyozas, coupled with … read more

The 2024 Handball European Championship in Germany wasn’t just a sporting event of superlatives; it also set the stage for exciting promotional activities. Undoubtedly, one of the highlights of this championship was the record-breaking attendance at the outset of the European Championship. This not only quickened the hearts of fans but also those of the … read more

To celebrate St. Nicholas Day, the AKN conducted a special promotion at multiple stations. Passengers were pleasantly surprised with crunchy chocolate balls, adding to the festive atmosphere before Christmas. The primary goal of the campaign was to show appreciation to railway customers by presenting them with a small gesture of thanks and extending warm wishes … read more

We are proud to support the Norwegian food company MOWI in the implementation of their tasting campaigns in food retail across Germany. MOWI is one of the largest seafood companies in the world. Thanks to its high quality standards, MOWI has become the world’s largest producer of Atlantic salmon. The MOWI range offers salmon in … read more

When launching or relaunching a product, many manufacturers quickly learn about the barriers and the power of retail. To achieve a successful balance for both the manufacturer’s vision and the retailer’s expectations, ideally the approach of shopper marketing should be used. Shopper marketing aims to implement strategies at the point of sale (POS) using proven … read more

We are proud to have won the FREE NOW multimobility platform as a new client and to support FREE NOW in its promotional activities. We are particularly pleased that FREE NOW is committed to climate protection, one of the most important tasks of our time. FREE NOW has set itself the goal of offering all … read more

Back-to-school, as in many other countries, is now also considered a highlight in the annual retail calendar in Germany. Well-planned back-to-school promotions can achieve the intended results, such as increasing brand awareness and sales. Designing back-to-school marketing campaigns and promotions is usually a quite an elaborate process. Initially, as always, the focus is on defining … read more