Companies closed their factories and offices during the current crisis and used home office strategies wherever possible. There is no doubt that the impact of the pandemic is a major challenge for almost every company. The crisis triggered by the corona virus clearly shows that brands need to be able to communicate, be … read more

The pandemic confronts society as a whole, but also the economy in particular, with challenging tasks.  Also for our customers it is important to take the changes in living conditions and also the restrictions of their target groups into account. The “new normal” now replaces the “back to normal”. Changes in consumer behaviour also require … read more

Since consumers in Germany also make their purchasing decisions dependent on the behaviour of companies with regards to sustainability and social competence, the conscious use of sustainable equipment and advertising material is clearly of high importance in field marketing. Sustainability is a topic that affects consumers and is thus handled with increased attention by many … read more

The coronavirus has brought the world to a temporary stop. Countries closed their borders and citizens were put into quarantine. New standards for human proximity were set. Habitual procedures were abruptly and rapidly turned upside down. As COVID-19 continues to spread around the world, it is having a significant impact on the global economy. The … read more

A delicious ice cream always belongs to the summer. But even here the choice is large and therefore the decision which ice cream ends up in the shopping trolley of a potential customer depends on many factors. Tastings offer a highly appreciated tool for decision-making. However, this marketing measure has been reduced to almost zero … read more

How promotional agencies respond to the growing requirements Experiences from practical work Specific training programs for promotional staff are essential for the success of any kind of promotional activity. During each promotional campaign, the staff represents the advertised products, they are their business card and become the face of the brand for the consumers. The … read more

ST-PROMOTIONS is your partner for sustainable and intelligent solutions in shopper marketing. We rely on the use of local public transport and use electric vehicles to transport the equipment. We print the equipment with ecologically degradable inks and use recyclable materials for promotion stands just to name a few examples that show our efforts for … read more

At the EDEKA Southwest in-house exhibition at Karlsruhe, promoters and show cooks from ST-PROMOTIONS offered BIMI® for tasting to interested visitors. The performance of the experienced show cook and the promotion team attracted a lot of attention and became a great success. The tastings inspired the public and the promotion team had the opportunity to … read more

At the beginning of the summer season we are at selected Tank + Rast locations and distribute the current issues of the magazine “WirtschaftsWoche” to inform about the relaunch of the weekly magazine. The promotion campaign started near Düsseldorf at the Ohligser Heide rest stop on the Autobahn 3. Our promotional staff always actively addresses … read more

L’Occitane en Provence is presenting a new, fresh and yet warm and spicy fragrance. Our female promotional staff was dressed in tulle skirts and blouses accordingly to the colours and design of the flacon. The promotional events took place in several cities throughout Germany. The passengers were offered fragrance strips and to motivate them to … read more