Businesses and consumers have spent most of the last year adapting their behaviour to the exceptional conditions. Although the battle against the COVID-19 pandemic has not yet been won, the light at the end of the tunnel is already visible. The year 2021 will be a year of transition; businesses and consumers will now also ….. read more
Against all odds companies are taking their responsibility towards their employees and, in particular, to their customers very seriously. There has been a significant increase recently in the search for ways to recover from the current crisis. In order to prepare a new start it is of outstanding relevance to identify and prioritise the requirements ….. read more
Companies closed their factories and offices during the current crisis and used home office strategies wherever possible. There is no doubt that the impact of the pandemic is a major challenge for almost every company. The crisis triggered by the corona virus clearly shows that brands need to be able to communicate, be ….. read more
Since consumers in Germany also make their purchasing decisions dependent on the behaviour of companies with regards to sustainability and social competence, the conscious use of sustainable equipment and advertising material is clearly of high importance in field marketing. Sustainability is a topic that affects consumers and is thus handled with increased attention by many ….. read more
A delicious ice cream always belongs to the summer. But even here the choice is large and therefore the decision which ice cream ends up in the shopping trolley of a potential customer depends on many factors. Tastings offer a highly appreciated tool for decision-making. However, this marketing measure has been reduced to almost zero ….. read more
Finally it starts again! The FAZ dealers are once again contacted by the sales team of ST-PROMOTIONS most of whom have many years of experience in retailers support As part of a nationwide POS campaign, more than 1,000 retailers are being visited to mark the 70th anniversary of the F.A.Z. During these visits, our ….. read more
At the EDEKA Southwest in-house exhibition at Karlsruhe, promoters and show cooks from ST-PROMOTIONS offered BIMI® for tasting to interested visitors. The performance of the experienced show cook and the promotion team attracted a lot of attention and became a great success. The tastings inspired the public and the promotion team had the opportunity to ….. read more
Surely there are many good and fast ironers in Düsseldorf. But who is the fastest and dares to break the record? Our customer GANT asked this question as part of a regional POS promotional campaign in the trendy BREUNINGER shopping centre in Düsseldorf. Our promotinal staff was equipped with a small booth on the GANT ….. read more
Professional retail store baggers in the supermarket – in the USA this is quite normal; in Germany we still pack our purchases from the cash tape into the bag ourselves. So it’s nice to know that the Bauer Media Group supports selected supermarkets every year with its bag packing promotions and that brings a big ….. read more
Promotional staff was on the road for the newspaper publisher Zeitungsverlag Aachen at the festival of lights “Düren lights up”. On this occasion, the shopping mall in Düren was open until midnight and numerous visitors found their way into the city centre. In the shopping mall, visitors to the Festival of Lights received glowsticks and ….. read more