To make the delicious Jim Block burgers even better known in the capital of Germany, we conducted a promotional campaign in Berlin. Our promotional staff distributed bread boxes filled with vouchers and JB sauces. The promotion team first visited selected office complexes near the Jim Block restaurants before sampling the voucher boxes on-street to specific target groups.
For all those who had left empty-handed during the first office sampling, we were there again at lunchtime with our brand ambassadors and distributed vouchers for mini cheeseburgers.
Like the campaign in Hanover, this part of the advertising campaign was well accepted and contributed to enhance the presence of the Jim Block brand.