For the second time this year we have organized a nationwide sampling promotion for our customer FAZ.
On a Friday and Sunday in 75 different retailers, that had been selected and contacted in detail before, free samples of the Frankfurter Allgemeinen Zeitung and Frankfurter Allgemeinen Sonntagszeitung were distributed to the pedestrians.
The goal was to achieve new reading groups for the FAZ and to convince them of the quality with a reading sample. This goal was fully achieved with over 15,000 distributed samples.
