To be informed quickly, many people like to read the BILD newspaper on the go. For those who did not have time to buy a copy of the latest edition were lucky as our promoters were in distributing free samples in Frankfurt. In addition, the passengers also received a voucher for the Skyline Plaza.
The many positive reactions again proved us the success of the action. Thanks to the sampling campaign, BILD’s brand presence was strengthened and at the same time a good image was conveyed.
