In front of the ALEXA shopping mall in Berlin an exiting promotional event took place.
The creative department of ,Street Art Advertising’, an agency located in Birmingham (Great Britain), figured out an amazing concept for the Australian label PENNY SKATEBOARDS.
A frightening deep looking water whole has been brought from the chalk-stick straight to the ground. Passers-by had the chance to step on the additionally sketched skateboard, to make it look like they are having a hell of a ride. Who posted it on at least two social media platforms, got a shirt or a nice looking cap from PENNY SKATEBOARDS.
Everyone loved the event on this sunny Saturday. We are happy that we could contribute to the success of this creative and well-executed campaign